Going High-Tech Improves Customer Care: Don’t Be Left Behind

For businesses faced with mandatory cost reduction, the challenge is looking for ways to realize savings without compromising customer satisfaction.

Take a look at “Customer Service Champs”.  This Business Week ranking of winning companies highlights companies working smarter in tough times.  They’ve been successful in finding innovative ways to reduce costs while having minimal impact on customer service.

How are they doing it?  Business Week devoted an entire issue to this topic, “Extreme Customer Service,” earlier this year.

• Maintain Customer Satisfaction. Balance employee cutbacks with the convenience of instant or self-service options for customers.
• Keep the Front Lines Strong. Forrester Research (FORR) reports about half of 90 large companies it surveyed are trying to avoid cuts to their customer service budgets.
• Push for Innovative Ideas. Forrester also recommends creative ideas that serve the customer.  For example, try “proactive chat” software that engages buyers online. Another idea – Web communities where customers can help each other solve customer problems.

By implementing advanced customer service technology solutions now, businesses can position themselves ahead of the curve and do better than merely survive the recession.

Pamela Taylor & Lisa Letchworth
TimeTrade Blogging Team

Image credit: InMagine BCN54188

Posted by TimeTrade Blogging Team