This week we’re at the American Association of Inside Sales Professionals (AA-ISP) 2013 Leadership Summit and we have heard a lot of feedback on how online appointment scheduling has greatly improved their productivity (and their bottom line). We’ve also seen some innovative uses of how salespeople are using our solution both here at the show and from recent blog posts and discussions (and I must admit, some I’ve never thought of). I thought I’d share some of the tips I’ve heard:
1. Let Clients Book Meetings via Facebook
You’ve built a great Facebook page for your business, have a ton of likes and crank out great content. But, your prospects and customers who want to talk to you now have to track you down. Sue B. Zimmerman put together a great video on Basecamp (which we love) and how she uses TimeTrade. In the video, she shows how she empowers clients book meetings with her right from her Facebook Page:
2. Get Sales Meeting through LinkedIn
Jamie Shanks from Sales for Life is an expert in social selling. Recently he blogged about how 52% of his Q1 2013 opportunities came from inbound activity using TimeTrade. Jamie put together a video where he shows how he prospects using LinkedIn and TimeTrade:
3. In Email and Salesforce.com
Vala Afshar, CMO of Enterasys, recently listed TimeTrade as one of the “The 10 Must-Have Sales and Marketing Business Tools” in the Huffington Post. Vala says, “We have generated many opportunities we would have otherwise missed just by having this simple convenience in our mails. TimeTrade reduces the constant back and forth of trying to schedule meetings, allowing us to better focus on our customers.” And because its integrated into Salesforce.com, the salesperson is alerted and prepped for the call. Check out the full article with some great tips and tools here…
4. On the Go Mobile Scheduling
I got this one from our own Chris Carroll. While at a tradeshow I was jotting down information on the back of business cards from prospects who were interested in learning more after the show. I looked over and Chris had his iPhone up showing prospects our TimeTrade Mobile App on his iPhone and was sending them meeting invites while they were at the booth. Not only did they get to see the full product experience, he left the show with scheduled meetings – not just business card leads. iPhoneLife has a good article on our App and others which is worth checking out at: Top 10 iPhone Apps to Market, Manage, and Monetize Your Business.
5. Schedule from Your Webinars
You’ve got a great webinar topic which drew a large audience who is interested in what you have to say. Then, at the height of their interest, you thank them for joining the webinar and tell them you will follow up after. That’s the way I’ve always done it. Recently, I was speaking with one of the major web conferencing providers and they told me that some of their customers were getting great conversions from their webinars by simply dropping their scheduling link into the public chat during the webinar. Simple – if you are interested in learning more, just click the link we just posted, pick a day/time that works for you and we’ll have one of our experts call you.
I hope you found these innovative sales use-cases helpful. If you’ve got a good one, feel free to share it in the comments. We’d love to hear it!