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The TimeTrade Blog
The source for creative ways to increase productivity, accelerate your sales funnel, and improve customer satisfaction.
Create a Seamless Online Scheduling Experience by Uploading Your Logo
When using new tools and solutions that are customer/prospect facing like TimeTrade Workgroup or Professional editions, it’s important to be sure they have a positive impact your business relationship. Whether it’s early on in the sales cycle or years after you’ve acquired a loyal customer, there are some key components to keep in mind when asking someone to take an action such as Click-to-Schedule.
Don’t Confuse Your Prospects and Customers
If you ask a customer or prospect to click a link, it’s important to make sure you’re specific and clear with your intent. Explain what they can expect to experience and where it is they’ll be headed if they do decide to click. Â Including a welcome message and/or your company logo in your scheduling process lets your customers and prospects know they’re still in the right place once they’ve clicked your link and to proceed to book an appointment. Reduce the unknown and you’ll reduce hesitation or confusion.
Earn Their Trust
Fresh relationships are also fragile ones, and when you’re prospecting, you probably have a lot of fresh relationships. It’s important to build trust with those you interact with and show them that you’re a professional.
People can be wary of links in emails and if you use TimeTrade, you probably send hyperlinks pretty regularly. So once someone clicks, you can counteract any inherent “friction” or “stress” by letting them know they’re still interacting with you, and not some other vendor or third party. Including your branding and a welcome message as part of the TimeTrade scheduling process is a good way to retain, and even build trust with your customers or prospects. You’re showing them that you are a professional using technology to make both of your lives easier.
Watch the video below to learn how to add your company logo to customer-facing TimeTrade pages.
If you are a TimeTrade Professional user, you will need to add the Branding Option from your “My Subscription” screen under the “Admin” dropdown menu.
2 Comments
Joel Block
Posted September 28, 2011 at 1:20 pm | Permalink
I am a big fan of your customer but the premise that adding a logo to my Time Trade Account makes any difference is very shallow. I have referred dozens of people to you and your company has made a big difference for me and my colleagues. Focus on adding real value. People will pay you for it. Adding a logo is not an enhancement of functionality. Keep making the system better and you will be rewarded for it.
Gary Ambrosino
Posted September 29, 2011 at 9:39 am | Permalink
Joel,
thanks for the comment and viewpoint. we added branding because it was the #1 requested feature over the past 18 months in the customer area of our product support website. people wanted a way to showcase their company’s branding rather than the TimeTrade branding.
we are also always interested in other suggestions since features on an individual basis may or may not be valuable depending on how you use TimeTrade.
the blog is a good place to do this. you can also find the “Support” link inside the product and go to our customer comment areas where we collect and rank feature ideas and requests that come from our customers. we use this as a primary source of input when considering new features to add to the product.
-g
Gary Ambrosino
President, Timetrade