Sprint Store

Market Brief – How Sprint Increased Customer Satisfaction

Operating in an ultra-competitive industry, Sprint needed a way to differentiate from the competition with highly demanding customers. In 2007, Sprint hired Dan Hesse as CEO to grow and retain the company’s customer base and to make it stand out against an increasingly competitive field. Shortly after his arrival, Hesse …

Customer Loyalty

Customer Loyalty Is Dead. Long Live Engagement!

A fantastic article by Executive Director Curtis Bingham fosters new ideas around customer-centric management in the pursuit of better business results. Curtis provides a provocative perspective on customer loyalty and engagement. This article is the exact reason why a Responsive Engagement Platform is key to building trust and boosting customer …